Our Natural world is under ever increasing pressure and is facing challenges ranging from the effects of climate change, habitat destruction, over exploitation and poaching. Conservation efforts thus need to be multifaceted.
Policy changes are often slow to happen, if they happen at all, and for this reason we believe that getting to the demand, or the end user, is of critical importance.
For this reason Chris supports the organisation, WildAid by donating 10% of all profit from his Limited Edition Print range.
WildAid works to reduce global consumption of wildlife products and to increase local support for conservation efforts. Their programs reduce the demand for endangered wildlife, enhance public and political will for anti-poaching efforts, protect fragile marine reserves, and reduce climate change impacts. They are a 100%-rated Charity Navigator rated US non-profit operating in 20 countries worldwide.
WildAid’s species programs reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup by reducing the demand. With an unrivalled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $230 million in annual pro-bono media support with a simple message:
When the Buying Stops, the Killing Can Too.
WildAid works to increase community support for wildlife conservation in African range countries. Their campaign seeks to make conservation a matter of pride and aspiration for everyone in Africa. They work with lawmakers, officials, business executives, religious leaders and celebrities to build broad support for wildlife conservation, anti-poaching efforts, and prosecutions of middlemen and smugglers higher up the trade chain. Work is currently in Kenya, Tanzania, Uganda, Zimbabwe, Gabon and South Africa.
Climate change will have a drastic impact on our planet’s wildlife. Since 2011, WildAid’s Climate Program has encouraged individuals to adopt more climate-friendly and sustainable lifestyles. Our goal is to significantly reduce per capita emissions from food, mobility, and individual consumer choices. By engaging popular celebrities to share positive and aspirational messages – whether about consuming less meat or choosing public transportation – WildAid asks consumers to consider how their daily choices can have an impact on climate and empowers them to make more sustainable decisions. WildAid’s climate campaigns have already reached hundreds of millions of people using traditional, online, and earned media placements, with a current focus on Greater China and the Asia Pacific.
The WildAid Marine Program’s goal is to make the promise of marine protected areas (MPAs) real. Effective MPAs, like national parks on land, set aside dedicated areas for conservation to help the ocean thrive, provide jobs, protect coral reefs, rejuvenate marine wildlife and habitats, and feed millions of people. Yet nearly 60% of MPAs around the world lack the resources and enforcement capacity to protect marine species. Over the last 20 years, WildAid’s comprehensive approach to marine protection has helped Galapagos National Park and Misool Marine Reserve in Indonesia to revitalize coral reefs, shark populations, mantas, nesting sea turtles, whales, and important commercial fisheries. They are now expanding the program to MPAs around the world.
© Chris Fallows 2018